STRATEGIC BRAND UPDATE AND HIGH-CONVERTING WEBSITE REDESIGN

Close-up of a book cover featuring a photograph of a person's neck and lower face, with a dark gray card displaying the words "UPLIFTED RX AESTHETICS & WELLNESS," and an embossed white card with a minimalist logo, resting on a fabric surface.

When Uplifted RX, a wellness-focused brand, approached me, their online presence no longer reflected their growing business. Their website was outdated, difficult to navigate, and lacked the polished, professional feel they wanted to convey to clients. I set out to refresh their brand identity and create a custom Squarespace website redesign that would elevate their visual presence, improve usability, and strengthen trust with their audience.

Key Outcomes

  • Brand refresh: Updated logo styling, typography, and color palette to reflect a fresh, wellness-inspired aesthetic.

  • Custom Squarespace website: Designed and developed a clean, responsive layout optimized for conversions and SEO.

The finished product is a polished, contemporary wellness brand and website that positions Uplifted RX as a trusted leader in its field. By combining strong brand strategy with clean, conversion-focused design, I helped them build a digital presence that not only looks beautiful but performs beautifully, too.

Open laptop on a white sofa, displaying a website with images of women and text about aesthetic medicine and wellness.
A tablet with a bemer logo on the screen, placed on top of several sheets of white paper.
A magazine page featuring a portrait of a woman with dark hair and minimal makeup, with sunlight casting shadows on her face. The magazine is titled "UPLIFTED" and includes the subtitle "A premier med spa and wellness boutique."
Smartphone displaying the Uplifted wellness and aesthetic clinic website, resting on a beige upholstered surface.
A black round container labeled "UPLIFTED Aesthetics & Wellness," with a gold shell-shaped item and a partially visible white and black object on crumpled white tissue paper.
An iPad displaying a website with women in white coats, placed on a white surface with a chunk of stone nearby.
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