YOU’VE BUILT A BUSINESS PEOPLE TRUST. LET’S MAKE SURE YOUR BRAND AND WEBSITE DON’T MAKE THEM SECOND-GUESS THAT TRUST.
I build strategic brand systems and Squarespace websites for purpose-driven businesses that are finally ready to look as good as they actually are.
BRAND STRATEGY & VISUAL IDENTITY
For the professional who’s outgrown their current look—or the visionary starting a new chapter from scratch.
A logo isn't a brand; it’s just a mark. A brand is how people feel when they see your name in their inbox.
The Deep Dive: We figure out your "moat"—what makes your studio, clinic, or firm different from everyone else in the niche.
The Visuals: A full suite of logos, marks, and icons that work everywhere from your Instagram to your physical office or site signage.
The Vibe: A curated color palette and typography set that feels intentional and professional, not "off the shelf."
The Playbook: A simple guide so you (or your team) know exactly how to use your new assets across every touchpoint.
THE COMPLETE BRAND & SQUARESPACE GROWTH SYSTEM
My flagship project. I build the whole engine.
This is for the business owner who wants to stop worrying about their tech. I handle the branding, the design, and the backend logic so your website actually does its job: booking clients while you’re out on a job site or in a session.
Everything in the Identity System: We start with the strategy and the soul of the brand.
A Custom Squarespace Site: Built specifically for service-based businesses to be fast, mobile-friendly, and actually easy for you to manage later.
A Frictionless Client Journey: I’ll handle the heavy lifting—connecting your booking, inquiries, or social media integration so your business runs smoothly.
Visibility & Reach: I’ll set up your site’s foundation so the people who are out there looking for your specific expertise can actually find their way to you.
SQUARESPACE DESIGN & DEVELOPMENT
For the pro who has the vision but needs the vessel.
Maybe you already have a logo you love, or perhaps you’re tired of fighting with a DIY site that looks "fine" but feels clunky. This service focuses purely on the build. Whether we’re starting from a blank canvas or giving your existing Squarespace site a professional glow up, we’ll make sure your digital home is as polished as your services.
Custom Site Architecture: We don’t just "pick a template." I build a bespoke layout that guides your visitors exactly where you want them to go.
The Glow Up: If you already have a Squarespace site, I’ll overhaul the typography, spacing, and mobile responsiveness to make it feel premium.
Mobile-First Design: 60% of your clients are likely looking at you from their phones. I ensure your site looks just as expensive on a 6-inch screen as it does on a desktop.
THE BRAND CONTINUITY RETAINER
Because "finished" is a myth in a growing business.
Once your site is live, the last thing you want to do is spend your Sunday night trying to figure out how to add a new portfolio gallery or design a PDF for a new service launch. This is a monthly partnership where I act as your on-call design partner.
Ongoing Updates: New project pages, portfolio refreshes, or pricing shifts—done for you.
Launch Support: Need a landing page for a new program or graphics for a marketing campaign? I’ve got it.
Design on Demand: From client presentation decks to social assets, I keep your brand looking sharp across the board.
THE STUFF YOU’RE PROBABLY WONDERING (FAQ)
Let’s get some of your questions out of the way.
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A website acts as your "digital storefront." When a site looks professional, loads quickly, and clearly articulates your value, it lowers the "perceived risk" for the client, allowing you to command fees that reflect your true expertise.
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A website is just a brochure; a Growth System is a tool. By integrating booking, SEO, and lead capture, your website moves from being a static page to an active member of your sales team.
Each project begins with a strategy call so we can tailor the timing to your goals and priorities.
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Yes. We build exclusively on Squarespace so you have the autonomy to update text, images, and blog posts without needing a developer for every small change.
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Referrals are great, but they still Google you. If a high-value referral lands on a site that looks amateur, they’ll question your price point. A strong brand "pre-sells" them before you even get on the phone.
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Usually 2 to 6 weeks. We don't rush the strategy, but we don't drag our feet either. We get you launched and back to work.
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Honestly, it’s often the smartest choice. If you’re a consultant or running a clinic, you don't need the headache of WordPress updates and security plugins. I build on Squarespace because it gives you a high-end, custom look that you can actually manage yourself after we launch. It’s reliable, it’s fast, and it scales perfectly as you add more services.
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If you’re embarrassed to send people to your current site, or if you feel like you have to "explain away" your branding before a sales call, you probably need both. A website is just a shell; the branding is the message inside it. We start with the strategy to make sure the new site actually sounds like you and speaks to the clients you’re trying to land now, not the ones you had three years ago.
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For a high-touch service provider, you’re looking at an investment in the €1,500 - €5,000 range for a complete, strategy-led system. Think of it this way: if your new site helps you close just two or three more high-value clients, it’s already paid for itself. It’s not a cost; it’s the infrastructure for your next €50k.
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A graphic designer makes things look nice. A brand strategist (which is how I work) looks at your business goals, your competition, and your ideal client’s psychology first. We figure out why we’re choosing certain colors or layouts before we ever touch a design tool. It’s the difference between a pretty picture and a sales tool.
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Every site I build comes with "On-Page SEO" baked in. This means I set up your site’s architecture, descriptions, and image tags so search engines actually know what you do and where you do it. While SEO is an ongoing game, I make sure your foundation is rock solid from day one.
LET’S GET TO WORK.
I only take on a few of these "Growth Systems" at a time to make sure I can give them the attention they deserve. If you’re ready to stop "making do" with your current site and start looking like the expert you are, let’s see if we’re a fit.
CLIENT LOVE NOTES
“Beatrice was an absolute dream to work with. She was very prompt in replying to any questions. She understood what I wanted even before I knew what I wanted. Her style is impeccable, she is a true talent. I look forward to working with her on future projects. I know that my business is going to take off with her branding.”
Valerie Reinder, Health V Nutrition Consulting