Holistic Squarespace E-Commerce Design for Natural Skincare Brand, Uncomplicated Skincare

For Uncomplicated Skincare, a brand born from a deeply personal journey toward healing and self-confidence, the goal was to design a clean, intuitive Squarespace online shop that reflects the founder’s holistic roots and natural skincare philosophy, while being simple to manage as a solopreneur just starting out.

The project focused on:

  • Custom Squarespace e-commerce design tailored for a first-time business owner—easy to update, run, and grow.

  • Minimal, intuitive layout that centers the founder’s story, product benefits, and natural ingredients.

  • Warm, earthy visual direction to reflect the brand’s holistic and cultural heritage.

  • Clear product pages and simplified navigation to support confident, informed purchasing.

  • Mobile-optimized experience for seamless access on all devices.

The result is a purposeful, easy-to-use online store that empowers Uncomplicated Skincare to grow authentically—rooted in culture, confidence, and care.

A skincare website homepage featuring images of diverse people with healthy skin, skincare products, and text about natural, vegan, cruelty-free formulas, and skincare importance.
Product page displaying bamboo cleansing pads with a hand holding a pad, key ingredients illustrated as bamboo and cotton, and customer reviews.
A silver laptop displaying a skincare website with a photo of diverse women smiling, set on a set of beige stairs with shadows.
Screenshot of an e-commerce skincare website featuring eco-friendly products, including white packaging, natural cotton pads, shell and wooden scoop accessories.