HOLISTIC SQUARESPACE E-COMMERCE DESIGN FOR NATURAL SKINCARE BRAND

An iPad displaying a skincare product webpage with shells and a scarf, placed on top of several sheets of white paper on a textured white surface.

Key Outcomes

  • Custom Squarespace e-commerce design tailored for a first-time business owner—easy to update, run, and grow.

  • Minimal, intuitive layout that centers the founder’s story, product benefits, and natural ingredients.

  • Clear product pages and simplified navigation to support confident, informed purchasing.

  • Mobile-optimized experience for seamless access on all devices.

For Uncomplicated Skincare, a brand born from a deeply personal journey toward healing and self-confidence, the goal was to design a clean, intuitive Squarespace online shop that reflects the founder’s holistic roots and natural skincare philosophy, while being simple to manage as a solopreneur just starting out.

The result is a purposeful, easy-to-use online store that empowers Uncomplicated Skincare to grow authentically—rooted in culture, confidence, and care.

Laptop displaying a skincare website, placed on a black stand, on a table with a cream-colored cloth. To the right, a black flower in a gray ceramic vase. To the left, a dollop of skincare product on tissue. Background features beige curtains.
Smartphone displaying an online shop with bamboo cleansing pads and a wooden spoon for sale, placed on a beige surface with a black and beige background.
A tablet on a beige fabric surface displaying an online shop page for bamboo cleansing pads, with images of the pads and a seashell, and a black flower with a long stem and gold thread nearby.
Tablet on beige fabric showing an online store with self-care and skincare products, with decorative items and a piece of crumpled tissue nearby.
A laptop on a light-colored table displays a skincare website with text about ease of use and cruelty-free products. A black vase with a long-stemmed white flower is on the left side.
Smartphone displaying a skincare product website, with a woman and man on the screen, placed on a beige surface surrounded by a piece of white cloth, a small piece of coral, and a gold heart-shaped object.
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