For Rosenthal's Boutique, the premier destination for women’s apparel and accessories in North Carolina, the focus was on refining their digital presence to better reflect a local, in-store shopping experience. The goal was to shift away from a full e-commerce model and instead emphasize brand storytelling, in-store service, and curated collections.

The project focused on:

• Transition from Shopify to Squarespace to simplify site management and support a more content-driven approach.

• Clean, elevated website design that captures the boutique’s classic yet contemporary aesthetic.

• Refocused messaging and layout that prioritizes in-store shopping, community connection, and seasonal styling.

• Streamlined product showcases to highlight key pieces without the pressure of maintaining a full e-commerce backend.

The result is a sophisticated, purpose-driven website that supports Rosenthal’s evolving retail strategy while preserving their legacy as a trusted local boutique.