Branding questionnaire

The first step of your branding journey starts with this questionnaire. I have some questions that will help me build your branding strategy and to get to know you/ your business better. Grab a cup of coffee ( or tea ) and let’s do this!

What’s your brand’s story?

Who is your ideal customer?

What are the most important features and attributes of your products or services?

What adjectives would you use to describe your brand?

How would you describe your business to a friend?

What are you ideal customers' biggest pain points?

Why should your target audience choose your product or service above your competitors?

Are there any audiences you aren't currently reaching that you want to reach with your brand?

What is your long-term vision for your brand?

What other brands (aesthetically) inspire you?

Which colors do you want to make up your brand design? See some examples below this form

business/corporate style

neutral tones

feminine/romantic

bold & fun

Which fonts best represent your brand? See some examples below this form

serif

sans serif

script

display

Branding questionnaire

What’s your color style?

What style of font represents your brand?

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